The Borneo Post is owned by Borneo Post Online Sdn Bhd and is an independent company. Now, here's the confusing bit; Borneo Post Online Sdn Bhd is owned by KTS Media Berhad and KTS Media Berhad is owned by KTS Group (they venture into different industries like construction, timber, electronics, etc.)
The Borneo Post is the largest English-language daily newspaper on the island of Borneo published in 1978. It is widely circulated in Sabah & Sarawak including Labuan & Brunei. It is the most popular English daily by circulation in the entire East Malaysia. So that makes The Borneo Post Online, the online version of the hard copy newspaper.
When I first visited the site, I had to find out who the driving force of the technology behind the website is. Technology in this context meaning the website's social media, use of Youtube, etc. So what I found out is that The Borneo Post Online (TBPO) has Facebook, Twitter, Google Plus, YouTube and even an RSS Feed. They have links to all their social at the top on the website.
- TBPO also has their own app, though it's only available for Androids at the moment.
- TBPO update their Facebook and Twitter feeds regularly and use their YouTube account to upload weekly news updates
- TBPO also shows the current state of the stock market in Malaysia in the form of a KLSE Chart.
So, from what I gather, the driving force of technology in the website is from the producers and consumers. The producers have social media sites to update the readers about headlines in the news. On the other hand, consumers are too, the driving force of technology in the website because consumers are able to "start a discussion" (aka write a comment) on individual news articles and post the comment on various social networking sites like Disqus, Facebook, Twitter and Google Plus).
I guess the benefits of having content from the producers is that they can monitor what is fed to the public. We wouldn't want wrong messages to get out and tarnish the name of the company, now would we? But on the other hand, although the consumers have a say in the content, their comments are always monitored by the producers, as seen in their "commenting rules".
Any form of "cross-promotion" in the website? No. The site is strictly only TBPO content, besides the advertising of the other newspapers owned by KTS Media Berhad like See Hua Online (news in Chinese), Utusan Borneo (news in Bahasa Malaysia, the national language in Malaysia), etc.
I guess the benefits of having content from the producers is that they can monitor what is fed to the public. We wouldn't want wrong messages to get out and tarnish the name of the company, now would we? But on the other hand, although the consumers have a say in the content, their comments are always monitored by the producers, as seen in their "commenting rules".
Any form of "cross-promotion" in the website? No. The site is strictly only TBPO content, besides the advertising of the other newspapers owned by KTS Media Berhad like See Hua Online (news in Chinese), Utusan Borneo (news in Bahasa Malaysia, the national language in Malaysia), etc.
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